Broken Internal Links in E-commerce websites
Broken internal links are links from one page to another on the same site that return an error status code, fragmenting the internal link graph.
Every broken internal link is a lost opportunity to pass ranking authority to another page. On sites with large numbers of broken links, the cumulative effect is a fragmented internal link graph where PageRank pools at pages with inbound links but cannot flow outward. Google's quality assessors also flag sites with significant broken link counts as indicators of poor maintenance.
Based on 24 E-commerce sites audited with broken internal links detected.
| # | Domain | Broken Links | SEO Score |
|---|---|---|---|
| 1 | payhip.com | 26%104 pages | 60 |
| 2 | maynuu.com | 11%21 pages | 45 |
| 3 | vrmow.com | 7%16 pages | 55 |
| 4 | controlresell.com | 30%14 pages | 30 |
| 5 | shiprestrict.com | 4%7 pages | 75 |
| 6 | thecontentcook.co | 1%6 pages | 55 |
| 7 | kassenmeister.de | 5%4 pages | 80 |
| 8 | autoshootai.com | 40%4 pages | 45 |
| 9 | linqqe.com | 75%3 pages | 60 |
| 10 | nuvace.com | 5%2 pages | 85 |
| 11 | dodgeprint.com | 3%2 pages | 65 |
| 12 | linki.com.br | 6%2 pages | 65 |
| 13 | better-label.com | 7%2 pages | 75 |
| 14 | tryclicksocial.com | 20%1 pages | 45 |
| 15 | refanalytics.app | 8%1 pages | 65 |
| 16 | stibbly.com | 6%1 pages | 65 |
| 17 | mac-pet.com | 2%1 pages | 75 |
| 18 | esimpanel.io | 2%1 pages | 65 |
| 19 | evendeals.com | 3%1 pages | 70 |
| 20 | launchmystore.io | 6%1 pages | 75 |
| 21 | cartboss.io | 0%1 pages | 75 |
| 22 | eatcheap.shop | 6%1 pages | 45 |
| 23 | supaflo.cc | 10%1 pages | 60 |
| 24 | bobarista.fr | 3%1 pages | 70 |
How to fix Broken Internal Links
- 1.Run a monthly full-site crawl and export all internal 4xx link sources for batch repair.
- 2.Update links pointing to permanently removed pages, or set up appropriate 301 redirects to closely related content.
- 3.Audit navigation menus, footers, and CMS sidebar widgets — these contain the most persistent broken links because they're rarely reviewed.
- 4.Where content is permanently removed with no suitable replacement, simply remove the link rather than redirecting to a mismatched page.
Related Issues in E-commerce
Broken Internal Links — All Industries
See which sites across all categories are most affected.
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